Empathetic Innovation

Geras Media originated from our founder’s experiences caring, along with his siblings, for his aging mother, and then witnessing his wife’s family’s experiences transitioning her grandmother from the family home into varying levels of assisted care. Geras Media has evolved from an individual’s passion project into a coalition of aging experts ranging from gerontologists and health care professionals, to Silicon Valley start-up veterans with product and digital marketing expertise.

And what started as an individual’s goal of simply empathizing with others and letting other families know they were not alone in the process of caring for aging loved ones, has become an organization dedicated to not only helping with the process of caring for aging loved ones, but also committed to improving the aging experience for the entire family.

We hope we can assist as well as learn from you along the way.